MEDIA RELEASE

FOR IMMEDIATE RELEASE
March 9, 2011

Contact: Ginny Ceballos
Tel:
213-683-2106
E-mail:
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Website: www.tourismmalaysiausa.com or www.tourismmalaysian.ca

Malaysia's Tourism Performance in 2010

Malaysia registered 24,577,196 tourist arrivals in 2010, an increase of 3.9% compared to 2009. There were 232,965 U.S. tourist arrivals to Malaysia in 2010. Canada saw an increase of 4.1% in terms of tourist arrivals to Malaysia.

The top ten tourist generating markets were: Singapore (13,042,004), Indonesia (2,506,509), Thailand (1,458,678), China (1,130,261), Brunei (1,124,406), India (690,849), Australia (580,695), the Philippines (486,790), the United Kingdom (429,965), and Japan (415,881).

Despite the challenging global economic scenario last year, tourism made its mark as a key revenue generator to the Malaysia economy. A record of RM 56.5 billion in tourist receipts was generated in 2010, a growth of 5.8% compared to RM 53.4 billion in 2009.

On average, tourists stayed 6.8 nights in 2010, a slight increase of 0.1 night from 6.7 nights in 2009. The average per capita expenditure of tourists also grew from
RM 2,257.00 in 2009 to RM 2,299.00 in 2010.

Malaysia is recognized globally as a leading tourism destination and was listed as one of the top ten countries for ‘Best in Travel 2010’ and one of the ‘Best-Value Destination for 2010’ by the Lonely Planet.

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For more information, please visit Tourism Malaysia’s online Facts and Figures at www.tourismmalaysia.gov.my/corporate/research.asp?page=facts_figures